All challenges accepted.

The Alliance’s “Pay it Forward” mentality was best exemplified by the late Roy Hoffman, a founding Alliance member who loved to say:

“You can’t always pay someone back, so instead, pay it forward and help someone else.”
‍
Roy’s memory and passion for selflessly helping others is celebrated each year as a reminder of the Alliance’s commitment to this foundational principle.
The Roy Hoffman Award is given annually to a member who best exemplifies the same abundantly giving nature and commitment as Roy had for the organization and those around him.